As the second half of the national league kicks off in January, the real suspense begins. By now, the teams have the title in sight, determined to give their all. For the German TV show Sportschau, we’re making clear there’s no more playing nice. Drawing on a German football phrase that equates conceding easy points with “handing out gifts,” our message is simple: now that Christmas is over, the time for giving is done.

My role: creative direction